Performance Marketing
Retargeting that doesn't feel like stalking.
There's a difference between reminding someone who almost bought and following them around the internet until they block your brand. Most retargeting setups do the second one by default, simply because nobody adjusted the settings.
We build the first one. Visitors get split by intent, a browser who glanced at one page is not the same audience as someone who abandoned a full cart, and each segment sees a message suited to how close they actually are to buying.
Frequency and spend are capped deliberately, so the ad still feels like a useful reminder weeks in, not a reason to block your brand.
Segment
We split your visitors by intent: browsers, cart-abandoners, past buyers, each one genuinely different in how ready they are to act.
Sequence
Each segment sees a different message, not the same ad on repeat. The reminder changes as someone moves closer to buying.
Cap
Frequency and spend are capped so retargeting earns attention, not blocks it, with sequences that stop once someone converts.
When you need this
Once you have meaningful traffic, from Google Ads, Meta Ads, or organic, that isn't converting on the first visit. Most people don't buy the first time they see you; retargeting is how you stay the obvious choice when they're ready. Worth setting up when:
- You're running prospecting campaigns but have no plan for people who didn't convert immediately.
- Cart abandonment is noticeable and currently going completely unanswered.
- You've noticed the same ad chasing you around the internet from other brands and want to do the opposite.
FAQ
Will this work without much traffic yet?
Retargeting needs an existing audience to work with, usually at least a few hundred website visitors or engaged followers a month before it's worth running on its own.
Does this include dynamic product ads?
Yes, for e-commerce accounts, showing the exact product someone viewed, not a generic ad.
How do you decide on frequency caps?
Based on how recently and how strongly someone showed interest. A cart-abandoner sees the ad sooner and more often than someone who read one blog post.
Is this covered under Google Ads or Meta Ads instead?
It can run through either platform, and often both. We treat it as its own discipline because the audience logic and sequencing differ from a standard prospecting campaign.
What if someone keeps seeing the same ad?
That's exactly what frequency capping is built to prevent. Sequences rotate creative and stop entirely once someone converts or shows no engagement after repeated views.