Strategic Excellence
An honest look at where you're behind.
Competitive analysis usually gets done once, lives in a pitch deck, and gets ignored after that. It was built to win your business, not to run your campaigns.
Ours works differently. We map the three to five brands you're actually losing deals to, not the ones that merely look similar from the outside, then compare pricing, offers, ad creative, and what their own customers say about them in reviews.
The output feeds directly into the media plan and stays part of the conversation. When a competitor changes their offer or their ads start working harder, that shows up in the next review, not a year later.
Map
We list who you're actually losing deals to, not just who looks similar on paper. That list usually surprises people.
Compare
Pricing, positioning, ad spend, and what their own customers say about them in public reviews, not just what their marketing claims.
Exploit
We turn the gaps we find into your next campaign angle, something specific to point an ad at, not a vague note to "differentiate more."
When you need this
Before entering a new channel, when a competitor's growth suddenly outpaces yours with no obvious reason, or simply once a year as a reality check on whether your assumptions about the market still hold. Also worth doing when:
- A competitor just launched a new offer or dropped their prices and you're not sure how to respond.
- Your win rate has dropped and nobody can point to a specific reason.
- You're planning a campaign and want a genuine angle instead of a generic promise.
FAQ
How many competitors do you analyze?
Usually three to five direct competitors, enough to spot patterns, not so many that the signal gets diluted.
Is this a one-time report?
It's a starting point. Competitor ad creative and pricing get revisited whenever we review campaign performance.
How do you choose which competitors to analyze?
By who you actually lose deals to, based on your own sales conversations, not just who looks similar on a search results page.
Will you tell us if a competitor is doing something better?
Yes, directly. The point is finding the gap, and sometimes the gap is a weakness on your side that needs fixing first.
Can this work alongside an existing campaign?
Yes. It often runs in parallel with Performance Marketing, feeding new angles into campaigns that are already live rather than waiting for a relaunch.