Performance Marketing
Facebook and Instagram, built around discovery.
Nobody opens Instagram looking for your product, but they'll stop scrolling for the right one. Meta Ads management built around creative that actually earns that stop, not just an audience list and a daily budget.
Most Meta accounts fail at the creative, not the targeting. Meta's own system is good at finding the right person; it can't write an ad that makes them care. That's the part we focus on first.
Creative gets tested weekly, because the same ad shown too long stops working no matter how good it was at launch. What performs gets more budget. What doesn't gets killed fast, not nursed for another month out of attachment.
Creative
We build the first batch of ad creative, the thing that actually earns the click, tailored to how people actually scroll past ads.
Launch
Campaigns go live with proper audience and budget structure from day one, built to leave Meta's learning phase cleanly instead of stalling.
Iterate
We kill what's not working fast, and put more budget behind what is, reviewed on a weekly rhythm rather than a monthly report.
When you need this
For visually led, discovery driven categories: fashion, cosmetics, home goods, food and drink, anything people buy because they saw it, not because they searched for it. A few signs this is your channel:
- Your product photographs or films well and benefits from being seen, not just described.
- You're trying to reach people before they know they need you, not after.
- You already have some brand presence on Instagram worth building on.
Not sure if this fits better than Google Ads? Read our practical comparison.
FAQ
Do you produce the creative too?
We can, through Content Creation under Creative Mastery, or we work with creative you already have and test it properly.
How often do you test new creative?
Weekly at minimum. Meta Ads fatigue fast: the same ad shown too long stops working no matter how good it was at launch.
What's a realistic starting budget?
Enough for the algorithm to leave the learning phase and gather real signal, typically from around ₺10,000-15,000 a month for most Istanbul-based categories.
Do you work with influencers or UGC creators?
We can source and test user-generated style creative when it fits the category, usually briefed specifically for what the ads need rather than reused from an unrelated shoot.
Can this run alongside Google Ads?
Yes, and for most clients it should. Meta creates discovery and demand; Google Ads captures people already searching. Run together, they solve different problems.